Vida has appointed Iain Gibbons as its director of marketing, replacing Nick Allen, who is set to leave later in the year, having been with the business since its inception in 2015.
Gibbons will report directly to Anth Mooney, chief executive at Vida, and will join in the Autumn.
He has over 25 years’ experience in the industry, having held senior roles at McCann-Erickson, Virgin Money and Thomas Cook Money.
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He joins Vida from Wesleyan, where he was group marketing director.
Vida has also made changes to its management board, with the appointment of Anna Zykova.
Zykova is chief of staff and has recently broadened her role to take on responsibility for PR and corporate communications.
Mooney said: “As a lending specialist, Vida remains a relatively young company and we are at an important and exciting time in the development of the business.
“Iain’s appointment is key to our growth strategy and will help us to deliver on our business plans by implementing effective and creative marketing campaigns.
“His extensive experience and expertise will drive our communication initiatives, helping to build our brand awareness and move Vida to the next phase of our journey. I look forward to working with him.
“I would like to thank Nick for his diligence over many years. He has done a great job, helping to create the distribution capability and communications platform we enjoy today.
“Nick will leave the business later in the year following a handover to Iain, and I wish him all the very best for the future.”