Uinsure has appointed Lauren Bagley (pictured) as chief marketing officer.

Bagley joins from Sesame Bankhall Group where she held the position of business development manager.

She has also spent time at The Right Mortgage Network, TMA, Personal Touch Financial Services and Legal & General Insurance.

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In her new role, Bagley will be focused on shaping the firm’s future direction, maximising its market visibility and optimising valued partner relationships, according to Uinsure.

Simon Taylor, chief executive of Uinsure, said: “We are very excited to have Bagley join our team with her extensive industry experience, as well as digital and technology marketing expertise.

“The creation of our chief marketing officer role is a series of appointments that Uinsure has deliberately made to continue advancing in a fast-changing technology and regulatory landscape.

“The demand to achieve even better and fairer outcomes for intermediary customers, further compounded by the need for simpler, faster, and more innovative ways of engaging with advisers and customers using technology, is at the heart of our business.

Bagley added: “Uinsure has an overwhelming passion and relentlessness when it comes to customer-centricity and tech innovation.

“I am looking forward to working alongside such a talented and aspirational team to progress the future of insurance.”