Gibran Suffy (pictured) has two methods that have helped him make a name for himself in San Diego and outperform other originators.
“First, be true to the goals you set for yourself and track your metrics – try tracking the number of applications taken in a day or week, the number of credit pulls you do, locks and files into processing, approved docs and funded,” Suffy, regional sales manager at Planet Home Lending, told MPA.
This may sound like an arduous task for some, but Suffy – a 19-year mortgage veteran – swears by it. “A day has only eight to 10 productive hours. Focus on maximizing each one,” he said.