LemonBrew, a technology-backed home loan platform, is licensed to provide mortgage services in 20 states in the US including Texas, California and Florida. While it currently operates as a mortgage brokerage, serving as an intermediary between borrowers and lenders, it is also a licensed lender in 12 states, Poleg noted. This gives it the ability to expand its mortgage platform depending on longer-term strategic needs. As part of the acquisition, LemonBrew CEO Samir Dedhia and 25 other employees are joining the Real team, the deal announcement noted. Real also kept Expetitle’s team.
The two acquisitions combined ended up as a “product play,” Poleg said.
Plans call for keeping LemonBrew as a standalone entity as the company did with Expetitle.
Multifaceted
Real’s platform on its own provides a number of services for agents and brokers that help enhance what they provide for customers.
It is designed to help agents become more productive and boost their earnings from search listings. There’s a CRM system that they can access that offers 24/7 support with an AI component. In addition, the platform is a transaction management system that allows agents to draft contracts, send them for review, gather e-signatures and get educated on different topics.