SimpleNexus announced Tuesday that Cathleen Gates, a former Ellie Mae exec and current SimpleNexus board member, will now serve as company president.

“Cathleen’s wealth of experience successfully scaling innovative software companies to new heights makes her an invaluable addition to the SimpleNexus senior leadership team,” said SimpleNexus founder and CEO Matt Hansen. “She will play an important role helping us deliver increased value to our customers and expanding SimpleNexus’ market footprint.”

Gates joined the board of directors for the digital mortgage platform company in April. The 35-year industry veteran most recently served as executive vice president of sales and marketing at Ellie Mae, where she spent six years on the Deloitte Technology Fast 500 and negotiated a $3.7-billion purchase by private-equity firm Thoma Bravo. She is also the founder and CEO of independent consulting firm Trifecta.

“Helping emerging companies grow into their full potential has been a career-long passion of mine. I am thrilled to join SimpleNexus as president because I truly believe the company’s vision is one whose time has come,” Gates said. “I look forward to helping SimpleNexus transform the mortgage technology landscape with its innovative, from-anywhere digital mortgage platform.”

Mortgage Professional America recognized Gates with the Elite Woman in Mortgage award in 2017.