Santander UK has appointed Tracie Pearce as chief customer officer for homes.

In this new role, Pearce will be responsible for supporting Santander customers in all aspects of financing their homes.

She will also lead the strategic development, digital transformation and innovation of their mortgage business in the UK.

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In addition to her UK role, she will be the regional business owner for homes across Europe and will help drive an improved customer experience across all of Santander’s European markets.

Tracie joins from HSBC UK, where she was formerly director of retail banking with responsibility for their mortgage business and personal banking products.

Prior to this, she worked across a range of building societies in a number of product roles, including eight years at Nationwide, leading mortgages and then savings.

She will join the executive committee of Santander UK and the retail executive team for Europe.

Nathan Bostock, chief executive of Santander UK, said: “Tracie has exceptional knowledge of the UK mortgage market, twinned with proven leadership capability and an excellent record of delivery.

“Her experience, drive and customer centric approach will be a huge asset to the bank as we look to transform our mortgage business in the UK and across the European region.”

Tracie Pearce added: “I am delighted to be joining Santander in this new role, which for the first time brings together all parts of the home journey.

“I am looking forward to working with teams in the UK and Europe to develop and expand the range of solutions to meet the needs of our customer base.”