RealtyTrac appoints EVP to lead marketing initiatives

ATTOM Data Solutions has announced the appointment of Rick Sharga as executive vice president of marketing for its foreclosure listings and search portal, RealtyTrac.

In his new role, Sharga will oversee the company’s marketing and public-relations activities. He will also be responsible for developing and implementing new marketing strategies to increase brand awareness.

“As ATTOM continues its growth and expansion in the data licensing business, we also have been revitalizing RealtyTrac, one of the original and strongest online brands in the US residential real estate market,” said Rob Barber, CEO of ATTOM Data Solutions. “Rick’s extensive experience in the real estate and mortgage industry, along with his established industry relationships, make him an invaluable addition to the growing RealtyTrac team.”

Sharga first joined RealtyTrac in 2004 as senior vice president. For almost eight years, he helped the brand lay the foundation for its internal and external communications program. Before returning to RealtyTrac this August, he served as executive vice president of Carrington Mortgage and chief marketing officer of the firm’s Vylla business division.

“Adding Rick to the growing RealtyTrac team is a testament to the continued investment from ATTOM and its investors at Lovell Minnick Partners,” said Ohan Antebian, general manager of RealtyTrac. “The vote of confidence in the brand and ATTOM’s strategic decision to re-invest in the site will solidify awareness of our organization and its near-term modernization.”

“I am excited to return to RealtyTrac and look forward to re-establishing the brand as the go-to source for consumers, investors and real estate professionals looking for foreclosure property information,” Sharga said. “In a housing market with high demand, historically low inventory and escalating prices, RealtyTrac can be a valuable resource for buyers looking for hidden values in the housing market.”