Pure Retirement has added an adviser marketing toolkit.
The addition is part of the firm’s commitment to providing gold-standard support and helping advisers enhance their marketing presence.
The toolkit offers bitesize ‘education guides’ that feature tailored expertise on digital advertising in the lifetime mortgage sector.
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Advisers can access guidance in subjects such as SEO, image optimisation and social media.
In addition, it offers in-depth digital guides, which focus on lead generation, web development, and email marketing.
Advisers can also benefit from the firm’s new social media templates, which can be personalised free-of-charge with company logos, details and brand colours.
The templates come as additions to the existing toolkit, which offers advisers personalised email templates as well as customer and introducer-facing presentations.
Furthermore, advisers can utilise Pure Retirement’s tailored service for their offline marketing with personalised templates including press adverts, pull-up banners and posters.
According to the firm, the amendments stem from recent adviser feedback.
Rachel Pease, head of marketing at Pure Retirement, said: “As part of our commitment to providing excellent service to our registered advisers, we’re continually looking for new ways to share our expertise and provide them with the right resources to enhance their business growth.
“The refresh and new additions are designed to create a user-friendly approach to marketing in the equity release sector, helping advisers to reach the customers in need of their support.”