Planet Home Lending has announced the promotion of Samantha Manfer (pictured) to chief business development and brand officer.

In her new role, Manfer will lead the company’s business development, brand, and marketing teams. Manfer, a mortgage veteran, has been with Planet Home Lending since 2013 and previously served as executive vice president of business development.

Before Planet, Manfer was director of business development at Prospect Mortgage. Her 19-year career also includes time spent at Ameripath Mortgage, National Home Auction, and National City Bank.