In July, OneDome Group – which operates property listing websites OneDome.com and Nethouseprices.com, recorded 1.7 million unique monthly visitors across its websites, up from 1.37 million in May and 1.5 million in June.
The group attributed this to a combination of the stamp duty holiday and the continued release of pent-up demand following lockdown restrictions.
OneDome Group websites receive record 1.5 million unique monthly visitors
Traffic for August is expected to remain in line with July, despite some slower days for the market due to the hot weather.
According to OneDome’s data, buyers with low deposits remain on the sidelines due to restrictive lending criteria; this has particularly affected first-time buyers.
During July, the group’s websites generated 170,000 buyer and tenant leads for agents and also recently started to generate vendor leads.
The vendor lead offering is new, but it is growing fast in line with all other metrics.
More than 700 new branches are currently in the group’s onboarding pipeline, set to join the listing websites over the next few weeks.
Due to the demand, the company has doubled the size of its telesales and onboarding team to respond quicker to agents’ requests.
Babek Ismayil (pictured), founder and CEO of OneDome, said: “We are grateful for all the support we receive from our agents and we continue our mission on building an alternative marketing channel to ‘pay-to-list’ portals.
“In September, we will announce a list of innovative products for the market with an aim to simplify the homebuying process for consumers, while making agents more revenue.”