The proof is already in the pudding, she suggested: an independent mortgage banker has already used the platform to recruit originators and has since generated an additional $450 million in volume from those originators, Davidoff told MPA. The mortgage banker used a single text message CRM campaign to achieve such results, she added.

Big Purple Dot’s president and chief technology officer, Aldo Sarmiento, explained the ease of navigation as clients seek the best loan originators: “In today’s challenging market, lenders need to know more loan production details when hiring prospects to ensure they will excel,” he said in a prepared statement. “This new recruiting platform gives lenders everything they need to know.”

While acknowledging some competition, Davidoff said her firm’s product distinguishes itself with the sheer breadth of data alone. For instance, she noted that tech tools are provided to loan officers to engage with top talent professionals – video messaging, text, email marketing. “So many ways to engage in genuine rapport,” Davidoff said. “It hasn’t been done like this before.”

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The platform includes built-in contact information for those in search of top loan originators. Each potential recruit’s photo is included – putting a face to each name – along with email, cell phone number, physical work address and more in the way of contact information, the CEO said.