NatWest will be extending its partnership with Earnix, a provider of advanced pricing and product personalisation solutions for the financial services industry, to its mortgage business.

This partnership is part of NatWest’s innovation agenda to use data and advanced analytics to understand and respond to changing customer preferences. 

NatWest has partnered with Earnix to help bring together key information on how it can best serve its customers’ financial needs and risk profile to offer the best rates since 2019, when the bank deployed Earnix’s software to support its personal unsecured loans business.

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The adoption of a new analytical pricing engine for mortgages hopes to allow NatWest to better understand its customers and market dynamics, utilising data and analytics to drive product and pricing decision making in an accurate, quick, competitive and regulatory compliant way.

Kevin Hanley, director of innovation at NatWest, said: “The pace at which we react to the needs of customers is a big differentiator for any business, and Earnix’s software allows us to do this.

“Our partnership with Earnix is a great example of how we can bring together the best of our innovation capabilities across the bank.

“It’s been a great experience and I can’t wait to see what the next chapter of our partnership brings.”

Georgina Bulkeley, chief operating officer – retail bank at NatWest, added: “Customer expectations are rapidly changing, and cutting-edge technologies are needed in the mortgage market now more than ever.

“At NatWest we are constantly improving our products and services. We believe that extending our partnership with Earnix will provide a deeper understanding of customer preferences in the mortgage market and better match our offering to serve customers the best way we can.”

Udi Ziv, chief executive of Earnix, said: “Business velocity has become a key differentiator.

“We are proud to be partnering with the NatWest Group in offering mortgage prices that reflect consumers’ changing financial circumstances.

“The ability to propel smarter analytics across the entire organisation and doing so faster while maintaining full compliance has become the new norm for financial institutions.”