The National Association of Home Builders (NAHB) has launched a new homebuilding data platform.
The organization is working with Hanley Wood/Meyers Research to release the platform, which is powered by Zonda. The main goal of the platform is to ensure builders in markets across the US have access to local and regional information they need to grow their businesses, according to NAHB.
“NAHB is excited to join with Hanley Wood/Meyers Research to bring the Zonda platform to our community of builder members and complement NAHB’s own economic research,” said Jerry Howard, CEO of NAHB. “Zonda has long been an important and valuable resource for the builder community.”
Zonda’s comprehensive data and market intelligence will enable the organizations to accurately identify their audience and allow marketers to reach more home builders.
“We are proud of the 40-year relationship with the NAHB centered around our media proposition and BUILDER magazine,” said Jeff Meyers, CEO of Hanley Wood/Meyers Research. “Given the evolving media landscape, the time was right to pivot our relationship towards a new approach driven by the wide breadth of localized data we provide to best serve the NAHB’s community builder membership and the broader information needs of the industry as a whole.”