Homeownership fintech startup Lower has launched a new mortgage-as-a-service (MaaS) platform that enables consumer finance, banking, and real estate brands to offer mortgage financing.

According to the company, the new platform allows businesses to offer a “digital-first home financing experience quickly and easily, with white-label options available.” Additionally, the Lower MaaS platform can be embedded into the partner’s customer journey through API and no-code solutions. Digital homebuying company Opendoor has moved its mortgage fulfillment to the MaaS platform exclusively, Lower said. 

“We’ve taken our years of mortgage experience and processes and allowed any business to offer mortgage to its customers,” said Lower co-founder and CEO Dan Snyder. “This is a big step for brands with captive audiences but not the means or experience to offer such products. It allows companies like Opendoor to stay focused on what they do best while adding a new product that lives up to their brand promise and expand their reach.”