Just Wealth, the financial advisory arm of Just Mortgages, has appointed 13 wealth advisers as part of its growth strategy.

The first six advisers are now through their initial training and induction, with seven more currently going through the various stages of training and approvals.

Just Wealth plans to grow to 28 advisers before the end of the year.

All the advisers have joined the firm on a self-employed basis; they will be provided with leads, ongoing training, compliance, mentoring and marketing support, but are in charge of running their own businesses and their own careers.

Since the beginning of the year, there have been more than 100 applications, with 47 of those making it through to interview.

David Magee, head of wealth at Just Wealth, said: “This is a great step for the Just Wealth division.

“Since we launched at the start of the year, there has been huge appetite with the brokers from Just Mortgages looking to refer clients in need of wider financial advice.

“The addition of these experienced financial advisers will ensure we can deliver shrewd wealth advice to more and more clients.

“The applicants we spoke to were a mix of those who were already self-employed and those looking for more freedom and an escape from the employed environment.

“What is rather unique about the opportunity for those who are joining, is they are fully autonomous.

“They can offer wealth advice across an extremely wide range of products enabling first-class tailoring of solutions. The only limit is their ambition.

“People are increasingly looking for recommendations from trusted contacts when seeking financial advice or a financial adviser; now we are bringing on more advisers, we will be really well placed to help advise this flow of clients.”