Software business Holofy Spaces has launched an app allowing agents to film virtual tours and embed the videos in portal listings.

Agents will be able to instantly upload tours to Rightmove, Zoopla and OnTheMarket, as well as to their own websites, property portals and other marketing platforms.

The app allows agents to create a virtual tour within 20 minutes, which is then available for sharing and embedding; it also allows for the videos to be edited before publishing.

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Furthermore, the platform integrates with agents’ existing technology, and its application programming interface (API) connects with customer relationship management tools (CRMs).

Each tour is given a performance score based on how many viewings it has received, and how many days it has taken to be sold or let, while live data shows the level of interest in each property based on the total average engagement time.

Agents can also see how long consumers spend looking at certain parts of the property, and which features are the most popular.

Eduard Cristea, co-founder of Holofy Spaces, said: “In the short period since we have launched, agents working with us are benefiting from higher conversion rates and a competitive advantage.

“They are able to qualify applicants much quicker and this has resulted in deals being concluded sight unseen, particularly in the lettings market.

“During the first spring lockdown was the moment when all agents realised they needed to offer virtual tours.

“Now, during the second lockdown, is when they need to streamline their filming, editing and uploading process to maximise their time and investment.

“Our deep analytics help agents to improve the quality of their listings, while at the same time provide vendors and landlords with real-time updates on how their property is performing and what is most popular with applicants.

“Agents can also use the analytics to objectively evaluate each listing and subsequently the role staff have played in its performance.

“Agency owners can use our data to analyse team members’ average closing rates and transition times, giving them the opportunity to reward top performers and allow other staff members to learn from the best examples.”