Buy-to-let specialist lender Fleet Mortgages has appointed Louisa Ritchie (pictured) as key account manager.

Ritchie has joined with immediate effect and is responsible for managing strategic partnerships with Fleet’s existing key accounts, and identifying opportunities to work with new network and distributor partners.

She has over 25 years’ experience in the financial services industry, working for lenders, advisers and distributors.

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Ritchie’s most recent lender roles working within the intermediary sector include national account manager at Together and TSB Bank.

She will be joined at Fleet Mortgages by two telephone business development managers (TBDMs) this month.

John Gorard will be TBDM for the South East, having held a similar position at Castle Trust for the last two years, while Sarah Bowen will be TBDM for South West, having previously held both BDM and advisory roles, as well as having run her own business outside the financial sector.

Steve Cox, distribution director at Fleet Mortgages, said: “Our aim at Fleet is always to ensure we have quality individuals working directly with advisory firms and strategic partners, so we are very pleased to announce Louisa’s appointment as she arrives with vast mortgage market experience and a great reputation.

“Louisa will be working directly with our existing key accounts but also ensuring that we grow our relationships and partnerships with other networks, clubs and distributors.

“This is a highly important part of the market and we want to ensure that as many advisers as possible have access to our buy-to-let products and services.

“We’re also able to enhance the support to advisers with the appointment of John and Sarah as new Fleet TBDMs, and they are on hand to deliver everything needed by advisers in the South East and South West regions.

“Fleet is urging all advisers active in the buy-to-let sector to contact us to see how we can support them and their landlord clients.”