The number of advisers has risen from 35,000 in 2012 to 36,400 in 2019, an increase of 4%, according to the Financial Conduct Authority.

The FCA has published an evaluation of the impact of the Retail Distribution Review (RDR) and the Financial Advice Market Review (FAMR).

It revealed that 8% (4.1 million) of all UK adults have received financial advice, an increase from 6% (3.1 million) in 2017.

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Furthermore, the creation of the FCA’s advice unit has helped firms to develop new automated advice models of which it has received 137 applications for support, with 65 accepted.

Also detailed within the review, estimated assets under automated advice services increased from £400m in 2016, to £3.2bn in 2019.

In addition, consumer awareness of automated advice increased, with 19% of consumers reporting having heard of these services, compared to 10% in 2017.

The evaluation also found that while more consumers are getting the support they need, further innovation could help even more consumers make better use of their finances.

According to the FCA, many consumers are still holding money in cash that could be invested to provide potentially higher returns, but they have not sought or received the help with their finances that would help them to make better investment decisions.

The conduct authority also outlined that the industry offers a range of services, but there is significant clustering around certain service types and price points.

More innovation in services can help drive greater competition between firms across the market.

It added that more tailored guidance services and simpler advice services could help to attract more consumers towards the help they need.

However, during its review, some firms raised concerns about understanding the point at which more general forms of consumer support become advice, which suggests this limits their ability to innovate.

The FCA will supplement the evidence from this review with feedback to its ‘Call for Input on Consumer Investments’, which closes for consultation on 15 December 2020, to inform its next steps to tackle some of the regulatory challenges.

The FCA expects to carry out this work during the first half of next year, and will provide a further update at that point.

Sheldon Mills, interim executive director of strategy and competition at the FCA, said: “We want consumers to have access to high-quality advice and guidance at the right time in their lives, to give them the confidence to make better investment decisions.

“Our evaluation has found the advice and guidance market is moving in the right direction, but still has further to go.

“We will play our role to support the market to improve further, in the interest of more consumers.

“We will use the evidence base this evaluation has given us, along with the responses to our Call for Input on consumer investments, to shape our work to improve the market.”