Digital mortgage company Lodasoft has announced a new addition to its leadership team as the company strengthens its foothold in the mortgage space.

The company has tapped Scott Gabel to lead its business development initiatives as vice president of sales. Gabel is also tasked with spearheading Lodasoft’s efforts to expand its visibility within the marketplace.

Gabel has more than 10 years of sales and CRM experience under his belt. He joined Lodasoft from Streamloan, where he served as an independent contractor. Gabel also spent five years of his career as a regional sales manager at Mortgage Returns, which has seen 50% annual growth with Gabel’s help and was later acquired by Ellie Mae in 2015.

“As we head into a new year, we are excited to welcome Scott to our team,” said Lodasoft President Adam Batayeh. “His experience, industry insight and proven ability to drive sales growth make him an outstanding fit, and we are confident he will strengthen our position in the marketplace and expand our visibility.”

Designed by mortgage veterans, Lodasoft is a mortgage task automation software that streamlines workflow throughout the lending lifecycle. Lodasoft claims to have experienced a 1,000% growth in just 15 months thanks to the success and strong demand of the platform.

“Lodasoft is a game-changer for mortgage lenders,” said Gabel. “By combining both innovations with unparalleled configurability, they allow organizations to create a system to do what they want, when they want, and how they want without the need for expensive custom development. These are exciting times for both the industry and the company, and I look forward to supporting their continued growth.”