“We knew we had to have the technology to support the lowest cost structure and somehow still give and deliver on the promises that we want to give to our brokers. We process our deliverables in seven days, get loan documents out to our brokers in basically seven hours, and underwrite loans guaranteed within seven hours.”

He said the initial feedback following the June 14 launch had been “phenomenal” with more than $600 million already in the pipeline.

Berte cited two of AmeriSave’s flagship products – Lock and Shop and the certified approval letter – as prime examples of how it had leveraged technology to drive business.

“The technology is frictionless, and it allows customers to go out and shop with confidence,” he said.

The company, which was founded in 2002, recently opened 18 new branches, having decided that it would also be growing a traditional retail business. Not content with that, the privately-owned lender has also diversified into insurance, realty and even launched a solar division. “We’ve got a lot of irons in the fire to attract customers,” Berte admitted.