Dashly has added to its sales division with the appointment of Peter Harte, following 11 years as sales development manager at Mortgage Brain.

According to the fintech, the appointment signifies its ambitions within the mortgage sector, as it launches Lending Labs, a predictive analytics and insights engine that uses data to help lenders design and deploy specific products for customers.

Iain Swatton, head of intermediaries at Dashly, said: “Peter’s prowess within our industry, unrivalled network relationships, and bespoke approach to sales gives us even more confidence that our clients can have the best possible experience when they choose Dashly.

“We look forward to developing new relationships across the sector with advisers and lenders alike so that we can transform the mortgage market for everyone involved in it, and Peter will be crucial to making that happen.”

Harte added: “After over 25 years in mortgages, my instinct was that the product should fit the person.

“Dashly is the only firm offering this kind of holistic service while championing the importance of human advice, and I relish the opportunity to persuade even more firms that embracing its sophisticated technology can help them retain valued customers, and get ahead of the competition.”