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Speaking to MPA, he said: “People will go to Volo to learn about neighborhoods through storytelling. We believe that video sells better than pictures, and we believe buying real estate isn’t just about location – it’s about lifestyle.

He said there was a need for a real estate show that provided more than simple details about properties and listings.

He said: “There’s an astonishing number of people that have bought homes in the past year without even looking at the property. The only way to learn about a place is to go on Zillow or Redfin, where you see stats, the property’s value and some pictures, but that doesn’t tell me much about the place.

“Where do you search to actually see videos about lifestyles, neighborhoods and culture? It doesn’t exist – that to me is the thing that’s missing out there right now,” he said.