Asked why Rocket was focusing on promoting MI now, given that it had always been an integral part of the company’s business, he said: “It’s a good question. We’re constantly raising the bar for mortgage brokers in our obsession to provide them with value that helps them serve their clients and win more business.”
Being the biggest mortgage lender in the US has given Rocket the ability to offer “the best deals on MI,” he said, although Rocket’s fees are not refundable if, for instance, the client moves or sells their home.
Having previously led the Account Executives at Quicken Loans Mortgage Services (QLMS), Niemiec joined Quicken Loans in 2009 as a mortgage banker. It’s safe to say those formative years were an ideal training ground for understanding the needs of homeowners and establishing a robust client roster, numbering thousands.
It also gave Niemiec, who has a Hillside College bachelor’s degree in business, management and marketing, the necessary experience to quickly gauge product response – a skill that’s come in handy during Rocket’s latest MI campaign.
“The response has been incredible,” he said. “Usually, you can tell if the response has been great, based on how many loans they’re trusting us with, and our purchase volume has skyrocketed – we had the biggest purchase month in the history of our company in May.”