Bridging Finance Solutions has appointed Angie Jones (pictured) as business development manager (BDM) for the North West.
Jones previously worked as a private banking relationship manager for NatWest, where she spent more than three decades.
She said: “This is a significant and important move for me having worked within the banking industry for so many years.
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“The changing nature of the sector, however, means that the cultivation of personal relationships that where once considered so important are being replaced by automation and online processing.
“Whilst BFS is undoubtedly tech driven, a recognition of one to one service and building lasting relationships remains a priority, which I believe is incredibly important.
“BFS is growing quickly and it’s great to be part of this exciting enterprise.
“Even whilst expansion is underway, the firms values remain the same and BFS undoubtedly owns a strong family driven ethos and one that is built on relationships, both in house and externally.
“I have already begun working with the brilliant team and am enjoying reaching out to contacts old and new to discuss the many opportunities presented through both bridging and development finance.”
Steve Barber, managing director of BFS, added: “Angie owns a vast amount of experience within the banking and wider finance industry.
“I believe that she is ready for a fresh challenge, working with a new product that is not available to customers on the high street.
“She has some strong contacts, and is already building her network further across the North West where part of her role will be to educate customers on the varied and flexible uses of bridging finance.”
