Fintech firm Snoop has partnered with Anorak to incorporate its protection software platform into the Snoop app.

Snoop uses machine learning to provide data-driven, personalised insights (‘Snoops’) to help consumers avoid ‘rip-off deals’ and make the most of their money based on their overall financial situation – bills and spending.

Combining Snoop’s AI and machine learning model with Anorak’s life insurance platform will provide customers fast and easy access to personalised, impartial, and regulated advice.

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John Natalizia, CEO at Snoop, said: “People know they should get around to protecting their loved ones against loss of income or illness but sometimes it is easier not to think about the worst that can happen.

“This strategic partnership is all about making it much easier for people to protect their loved ones and helping them to get the right cover at the right time depending on their circumstances.

“We believe the combination of Snoop and Anorak will create a market-leading solution for protecting what matters most.”

David Vanek, CEO of Anorak, added: “Snoop is all about helping consumers make better financial decisions. Anorak is all about enabling consumers to manage their financial vulnerabilities should the worst happen by connecting them to highly personalised life insurance recommendations.

“Working together is an obvious fit as we’re transforming the way people access advice, buy life insurance, and protect their incomes against unexpected life events.”