SimplyBiz Mortgages has launched a new proposition, created in partnership with Key Group, to support its members operating in, or entering, the later life lending market.

Simply Later Life uses capabilities across Key Group and functionality of Air Group to deliver a services, sourcing and referrals proposition for its members.

These include access to the new SimplyBiz sourcing platform developed in partnership with Air Group as well as the opportunity to benefit from the LIBF accredited Air Academy and specialist Helpdesk Support, ability for advisers who prefer to refer cases to tap into Key Group’s broader advice capabilities via a Key Partnerships portal and ongoing access to the range of products offered by more2life as part of the SimplyBiz mortgage panel.

SimplyBiz Mortgages will also provide financial promotions and regulatory and compliance support as part of the Simply Later Life offering.

Richard Merrett, head of strategic development for SimplyBiz Mortgages, said: “The past 12 months have accelerated the need for robust later life planning, and set the need to protect both family and home at the forefront of consumers’ minds.

“Equity release should be viewed not as a product, but as a potential solution where people can prepare, plan and protect in three crucial areas that impact their lives: family, tax and wealth planning and lifestyle.

“We are always looking for ways to support our firms and help them to grow, but it is essential that we do so in a sustainable manner, which is why we chose to partner with Key Group, a trusted specialist partner, to jointly deliver this valuable service.

“We believe that a true partnership between our respective positions as the market-leader in the provision of compliance and business support for intermediaries and the market-leader in equity release distribution, means we are perfectly positioned to help to raise advice standards and deliver better customer outcomes across the sector, powering the growth of existing and new firms alike.”