LV= General Insurance has appointed Simon Hird as partnership director.
In his new role, Hird will be responsible for leading the firm’s partnership and intermediary business.
Prior to his appointment, Hird was director of broker and intermediaries at L&G General Insurance, and has over 15 years’ experience in the financial intermediate market.
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Heather Smith, managing director of LV=, said: “When it comes to working with partners and intermediaries, Simon’s experience and understanding of this market is the perfect match for the ambition we have.
“He’s spent much of his career working incredibly closely with partners to make sure they’re getting the products and services they need from the companies they choose to work with.”
Hird added: “LV= GI has a great partnership business and I’m looking forward to joining the team to help them grow it even further.
“The partnerships and intermediary market is incredibly competitive, with companies having a lot of choice when it comes to deciding who to partner with.
“LV= has a very strong heritage of providing excellent products and market leading service to its partners and I’m very much looking forward to strengthening our relationships and building for the future.”