loanDepot has named company veteran Alec Hanson (pictured) as its new chief marketing officer, effective immediately.

The lender promoted Hanson, previously senior vice president of production for the West division, to lead its marketing team and oversee the development of brand, digital marketing, and organic and digital lead generation campaigns.

“Alec is an accomplished leader with an incredible track record and deep knowledge of our business, and I look forward to seeing what he will accomplish in his new role,” said loanDepot CEO Frank Martell. “With his production and sales expertise, he brings a unique and valuable perspective that will help us advance our mission of helping even more families accomplish their financial and homeownership goals as we execute on the pillars of our Vision 2025 plan.”