Lead generation certification technology platform Contact State has been acquired by Verisk (Nasdaq:VRSK), a global data analytics and decision-support solutions provider.

The acquisition will see Contact State combine with Verisk’s Jornaya to offer customers insights into buyer journeys in the UK and EU.

Contact State creates independent certificates that record and secure consumer consent, the customer journey as well data integrity

Alain Desmier (pictured), Contact State’s co-founder and managing director, said: “We set out to raise the standard of lead generation and our mission is to produce a data certificate for every live lead generation interaction in Europe. We’ve taken a big step forward with this investment, it will resource our next stage of growth and hiring.

“The need for real time due diligence of financial promotions in the mortgage and lending industry is pressing. Google and the FCA have made sweeping changes in recent weeks and increased the liability on advertisers and lead buyers, our products will continue to help clients manage increasing regulatory burden.

“So many people and companies have championed our work, we’re very grateful to the clients and supporters and have helped us get this far. We have a very bright future.”

Rob Rokoff, senior vice president, corporate development of Verisk’s Jornaya, added: “We are delighted to have Contact State join Verisk. Their progress in such a short space of time has been remarkable. Our shared ambition is to create a global industry standard for consumer consent.

“This acquisition represents a natural evolution of our business, and as Contact State and Jornaya learn and grow from each other, we will help make the marketing ecosystem increasingly transparent and efficient for consumers and our customers.”

Contact State works with product providers, financial intermediaries and performance marketing agencies in the life insurance, health insurance and mortgage sectors.

Mike Laming, chief technical officer at Contact State, said: “In a matter of two years, we have disrupted and positively changed the UK lead generation industry, setting a much higher standard for consumer data exchange for our clients and partners.

“The Contact State vision has always been to become an essential part of European performance marketing infrastructure and joining Verisk takes us a step closer to that goal.”