Anorak, a fully automated life insurance advice platform, has formed a partnership with online direct to consumer life insurance and protection platform, Insurancez.
Insurancez advisers will use Anorak’s ‘Anorak for Advisors’ platform to help clients make decisions around which product to select.
The partnership aims to streamline the research process for Insurancez’s advisers, helping them to provide regulated advice after a rise in demand for protection cover advice.
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Anorak is also working with Insurancez’s parent company, Mortgagez, in order to provide its qualified CeMAP mortgage advisers with access to ‘Anorak for Advisors’ as well.
Alex Seth, co-founder of Insurancez, said: “We are delighted to be working with Anorak on this ground-breaking proposition.
“Not only does it provide one of the most advanced insurtech platforms in the UK (along with one of the best and most complete customer experiences in the market for a direct customer seeking life protection), but it also forms a vital part of the fully integrated mortgage journey which is covered by our parent company, Mortgagez.”
David Vanek, chief executive and co-founder of Anorak, added: “We’ve been working with the team at Mortgagez and Insurancez since their inception and we’re delighted to be part of a group that understands the value of independent bespoke advice.
“We both recognise the value of technology in educating the masses, but understand that human interaction is paramount to the experience.
“The new Insurancez platform reflects the best of both worlds.”