She went on to explain that millennials “are the largest demographic, and we invented social media. As a millennial, if I can’t do it from my phone, I’m instantly discouraged from completing whatever the task is. What I’m saying is ‘be where your customers are’ – and that’s not just online anymore, it’s social media and mobile compatible as well.”
But Bourgault is not only focused on building her online presence across every social media platform. She is also working on educating her clients. Bourgault is launching a series of bite-sized educational, social media content about the home buying process that’s easy for people to consume.
“There’s so much to know, and people’s attention spans are shorter than ever before, and this is the best way to start making those connections with future borrowers,” she said. “I believe that knowledge should be shared as freely as possible. Giving knowledge to my community is one of the most generous things I can do at this point in my career.”
“[My] tips for people just starting out, plan your entry into the business. Prepare yourself for six months without income, and don’t be scared to invest in yourself. You gotta be able to spend money to make money,” Bourgault added. “Believing you can do something is half the battle, and grit is probably the most important trait to have – especially in a business like this when you’re faced with rejection constantly.”