She added: “Our underwriting guidelines are pretty much common sense; there’s a lot less documentation that’s required for our types of loans; you don’t have to go through the disclosure process like you would on the residential side; you don’t have to get into all kind of legal logistics and a lot of the other specific guidelines that need to be followed on the residential side.”

In response, RCN has lined up an impressive array of resources and tools, including a specific course aimed at helping brokers promote commercial products effectively and tap into investor clients.

Read more: Erica LaCentra, Marketing manager, RCN Capital LLC

Part of the course involves assuring brokers that very often they are best served by engaging the smaller scale – mom and pop – investors of the world.

LaCentra said: “One of the things that we really tell brokers is to try and tap into their existing networks, either directly with folks that are investing in real estate, or other existing connections throughout the industry, whether they are other service providers, realtor or their broker connections.