Nonbank lender loanDepot has appointed George Brady (pictured right) as chief digital officer. He will report directly to loanDepot CEO Anthony Hsieh, effective immediately.

Brady, who has nearly 35 years of experience, will lead all aspects of the company’s tech capabilities, focusing on its technological innovation efforts. In its Press release, loanDepot said that the move underscores its mission to “set radical technological innovation standards for the entire mortgage industry.”

“Pushing the technology envelope is in loanDepot’s DNA,” said Hsieh. “Our technology-powered products and services have changed the game for customers and originators by providing an exceptional experience they can’t get anywhere else. George is a rare talent whose unmatched knowledge, skills and leadership will help drive our world-class platform to new heights and continue to cultivate a culture of innovation and technical excellence. George adds incredible firepower to an already exceptional team, and I’m confident his vision will enable us to further advance our ongoing quest to revolutionize mortgage lending.”