The program will also include training and recruiting resources, as well as education, financial literacy and community outreach. In addition, Kalinski will oversee internal company-wide programs that prioritize career paths and new skill development for employees interested in supporting Limited English Proficiency communities.

In simple terms, Guaranteed Rate will be offering ‘over the phone’ interpretation services, with plans to translate the company’s website into Spanish and include technology offerings that would assist the loan application and loan experience up to closing, Kalinski said.

“One thing that has been consistent throughout for me, is the fact that the different roles that I’ve held in my career have been all been an attempt to communicate with consumers in their preferred language,” she told MPA this week. “I’ve worn different hats in my career, assisting consumers with forbearance plans, deferrals, repayment plans and more. But the one thing that hasn’t changed is the fact that these consumers need assistance in their preferred language.”

Any firm ignoring the economic potential and contribution of the Latino community does so at their peril. A report issued last month by the non-profit organization Latino Donor Collaborative said the community was a key driving force of the US economy, and that it was growing 57% faster than the US GDP as a whole.

It said that if the US Latinos were a standalone country they would have the 7th largest GDP in the world, tied with France, after having contributed $2.7 trillion to the US economy in 2019.