Key Group has appointed Richard Brook as head of strategic partner marketing.
Brook has previously spent time as regional university partnership’s manager at FDM Group and numerous senior positions at Centrica.
Most recently, Brook was head of B2B marketing and communications at Tenet.
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In his new role, Brook will be responsible for promoting the combined strengths of Key Group’s B2B proposition across the mortgage clubs, networks and other strategic partners.
Stuart Wilson, corporate marketing director at Key Group, said “With partnerships becoming increasingly important for Key Group and its brands, we are delighted to hire someone with the depth and breadth of experience that Richard boasts.
“I look forward to working closely with him as he helps us to support our partners and develop our offering in this area.”
Brook added: “I am absolutely delighted to be joining Key Group at such an interesting time for the business and the industry.
“I am especially looking forward to working alongside our partners to enhance later life lending options for customers.
“This is paramount, therefore I will be fully utilising my expertise and insight to drive this exciting agenda forward.”