“I was basically on my own, building my production from the ground up,” Rhoads said. “This became a fully viable business for me.

“My first year doing reverse mortgages full-time, I doubled my previous year’s income. In 2015, I was very proud of the storefront space we opened in Sun City Lincoln Hills in Lincoln, CA. A 55+ community of 7,000 homes, this area provides a beautiful place for my team and me to do business.”

As with any kind of work, there were challenges. But all those problems taught Rhoads things that weren’t in any course or training programs he took.

“I learned that where you work matters, and you need a good team backing you up. I did find myself in the middle of my career trying to figure out the best way to spend my time,” he said. “There are potential million-dollar ideas everywhere, but most of them will not work out. Figuring out and focusing on the best thing for me to work on was not easy.”

The road to boosting production this 2022 may be rough for any originator, but a great place to start, Rhoads said, “is to consult your team, check in with top producers. I would also suggest reassessing your lead generation strategy. Lead generation is multi-faceted and considers your reputation, connections, your form of outreach, and more.”