With refinances drying up, brokers are shifting their focus to capturing the booming purchase market. Homepoint – the nation’s third-largest wholesale lender – has launched Homepoint Amplify, a new service model that aims to help brokers do just that.
The Ann Arbor, Mich.-based lender said Monday that the new model will feature support teams to assist its broker partners in the Central, Northeast, Northwest, South, Southeast, and Southwest regions. Each region will have designated teams that consist of loan coordinators, underwriters, closers, and loan funders paired with account executives that already service brokers in those respective areas.
“Relationships between mortgage brokers and lenders are paramount in a purchase market,” said Phil Shoemaker, president of originations at Homepoint. “With Homepoint Amplify, we are transitioning into a service model that enables our broker partners to more closely connect with our experienced operations and sales personnel to win more business in this purchase market. We’re one of the largest wholesale mortgage lenders in the country, but brokers will benefit from the more personable communication and collaboration that stems from the small-lender feel that our new model will provide.”