FirstClose snaps up three companies to form real estate engagement subsidiary

Fintech firm FirstClose has snapped up three mortgage and title companies to form Homescout, a marketing engagement company designed for lenders, loan officers, and real estate agents.

HomeScout, which will serve as a wholly-owned subsidiary of FirstClose, will offer mortgage and title services to enable loan officers and lenders to deliver a “highly engaging” real estate experience. These services include purchase and portfolio business solutions, lead generation, lead qualification, agent match, monitoring, and a real estate referral network.

The company said that its focus “will be on empowering lenders and title companies to effectively engage consumers and real estate agents to drive purchase transaction volume.”

“The demand for a personal and highly engaging experience throughout the real estate transaction has become a business imperative,” said FirstClose CEO Tedd Smith. “FirstClose’s powerful settlement services, extensive property data collection, and expertise, combined with Home Scout’s engagement solutions, will transform the customer experience throughout the real estate transaction.”

Real estate industry veteran David Camp will lead HomeScout as president. Camp, the former CEO of media marketing company Reflect Resources, will work with Home Buyers Marketing founder Steve Polston, who will serve as EVP of enterprise relationships.