EasyKnock has announced closing its $20 million funding round on Tuesday with a $5 million investment from Viola Fintech.
The additional investment brings the company’s total funding to $25 million, which it will use to extend its residential sale-leaseback program throughout the United States.
“One of the greatest promises of PropTech is that it enables not only digital transformation of the real estate transaction but more importantly liquidity in a very illiquid sector,” said Tomer Michaeli, general partner at Viola FinTech. “EasyKnock provides exactly these two benefits, enabling cash strapped consumers to unlock the cash from their most valuable asset – their home, thus providing them an essential financial flexibility, which is critical especially in this time of unprecedented uncertainty.”
“Viola’s investment is further testament that traditional real estate and homeownership is in the midst of a dramatic transformation,” EasyKnock CEO Jarred Kessler said. “Tomer and his team understand that processes of the past are dated, and consumers should have more options at their fingertips. They recognize we’re moving in the direction of financial freedom and flexibility. We are delighted to have them aboard for this journey.”
EasyKnock’s “Sell & Stay” program enables homeowners to sell their home at market value, access the money they need and remain in their home as a tenant with flexible terms.